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Steve
Cram is a British Icon recognised as one of the finest athletes of his
generation. He is a World, Olympic, European and Commonwealth medallist as well
as 3 time World Record holder during his illustrious athletic career. He was
recognised for his achievements by winning the BBC Sports Personality of the
year in 1983, and receiving his MBE in 1986.
Steve
began his broadcast career in 1995 with Eurosport and joined the BBC in 1998.
He is the Chief Athletics’ commentator and has co-presented the last 3 Summer
Olympic Games as well as the Winter Olympics in 2002 and 2010. Steve recently
led the ESPN coverage of the Diamond League, the premier international
athletics series, and is a regular contributor to BBC Radio 5 Live hosting
popular shows such as 606 and Sunday Sport.
Outside
of broadcasting Steve is involved with the English Institute of Sport and is
also the Founder and Chairman of COCO (Comrades of Children Overseas), a
WORLDWIDE charity set up to break down barriers to child education and reduce
infant mortality.
Steve’s
knowledge and experience of the sporting landscape, from individual athletic
success to over a decade in broadcasting, makes him an ideal role model and
ambassador for any brand. He is a recognised and sort after presenter and
motivational speaker and has worked alongside numerous multinational and FTSE
100 companies delivering their key messages and entertaining clients along the
way.
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